It also helps identify existing relationships between stakeholders that can be leveraged to build coalitions and potential partnerships that go on to build valuable trust and collaboration among the stakeholders.
But what is a Stakeholder?
A stakeholder is anyone who is:
In a leadership position within government;
Working within government;
Directly or indirectly contributing to the activities of governance;
Affected by the activities and policies of governments.
At first glance these criteria appear to include too large a sample of individuals and organizations to be useful - this is precisely why Stakeholder Management requires the nuanced attention of objective experts.
Understanding stakeholders as well as their needs, desires, characters, feelings, levels of influence and perceptions is something that requires strong communication and people skills. Because we’re not just managing systems here - we are managing human beings.
The BIG Solution method begins with a top down process that eventually narrows down into an extremely detailed and focused plan to meet the needs and desires of stakeholders while simultaneously ensuring that governments take full advantage of what each stakeholder brings to the table. At BIG we start with the following steps:
- Identify stakeholders
- Analyze stakeholders
- Establish appropriate lines of communication
- Using stakeholder feedback and our proprietary systems, establish stakeholder management strategy.